Strepsils Packaging Rebrand
Packaging & Branding for the new packs of the infamous sore throat medicine
Branding, Art Direction, Packaging & Print design
I was the driving creative, as an art director and as a designer, behind the Strepsils packaging rebrand for EMEA, where the goal was to introuce a “Laboratories” umbrella brand to all the packs to give the whole range a more consistent feel.
Starting with very wide graphic research on packaging fronts, while preserving the iconic Strepsils brand identity, and preserving 3 options out of all that.
Adapting each option to the whole range.
And offering final visualisation for the proposed lineups, comparing it to a competitor that has a very strong umbrella brand across its products.
